As a new generation of consumers takes the stage of history, the market structure and consumer demands for jelly have undergone revolutionary changes, necessitating a category revolution. It is evident that while market demand remains constant, traditional jelly products no longer meet the needs of the new generation of consumers. This “temptation” and “predicament” have prompted an increasing number of brands to embark on the quest for the “code of rebirth.”
In the past two years, the jelly market has seen a burst of new vitality, with specialized, high-end, and innovative jelly products rapidly emerging, opening up a potentially huge blue ocean market. Emerging categories such as probiotic jelly, konjac jelly, and meal replacement jelly have continuously appeared in the new consumer market, gaining popularity among consumers. The consumer base has also expanded beyond children, bringing more surprises and vitality to the jelly market.
The path to health is clearly the necessary route for the transformation of the jelly industry, with “health” becoming an important keyword for brand communication and product features. From “convenient and delicious” to “nutritious and healthy,” an increasing number of jelly enterprises have embarked on the path of transformation and upgrading, introducing healthier products such as jelly with added ingredients like konjac (devil’s tongue) and probiotics.
Currently, jelly products are transitioning from “childhood snacks” to healthy, high-end, mass-market leisure foods, and products are continuously approaching a wider consumer base. Furthermore, with the changing consumer base and product iteration, various jelly enterprises are intensifying their efforts to target the female consumer market. For instance, 0-calorie, 0-fat jelly has been developed as a delicious, healthy, and guilt-free jelly product tailored for white-collar women aged 25-35 who are conscious about managing their figures.